Monday, April 6, 2020

Write Your Creative Brief











About:

Do you need a piece of design work to be briefed into a designer/agency? Or do you need to start the ball rolling on a creative project (podcast, video, long-form content), but not sure how to articulate it yet?



I will translate your requirement into a written creative brief that your chosen producer will be able to work from effectively. Ultimately, this will help you increase the quality of work you get back, at a faster speed. A good creative brief means less to-and-fro for you, and a better end result! 



I will provide you with:



  • A workable, written creative brief that is easy and clear for your chosen creative producer to follow


As an optional extra, I can also liaise with your creative producer personally so you receive your deliverables with less hassle.



To get started, you simply provide:



  • Your first stab at a creative brief or an outline of your requirements (bullet points are fine!)
OR

  • I'll ask you a few questions


Optional:

If you provide me with a round of feedback, I can tweak the brief for you before it's ready to go



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...As the saying goes..."Creatives are only ever as good as the brief you give them!"

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